Brand Experience

Currently Head of Digital Product, Delivery and Transformation at Clarks, Meriel joined at the beginning of May 2022 to undertake a major overhaul of the eCommerce applications and platforms and commenced a strategic Global eCommerce Transformation programme. Concurrently from the end of November 2022 she took on the global POS overhaul, development and roll out as well as moving from on prem to cloud technology and infrastructure, and, upgrading other applications along the way e.g. Mulesoft or adding in Event Streaming / Confluent, to add additional benefit to the performance of the new platforms.

Helena has spent over 7 years at the iconic brand Dr Martens, overseeing all things eCommerce, trading and product. As Global Trading Domain Product Owner, Helena drives and delivers vision and commercial strategy globally. With 8 years experience at brands such as Marks and Spencer, Charles Tyrwhitt, Boden and Thomas Pink, Helena has a strong understanding of in-store retail and fashion apparel. Inside and outside of Dr Martens, she advocates for female leadership and empowerment.